Fiat reveals “House Arrest” ad for the Abarth 500 with Charlie Sheen, Catrinel Menghia

Article by Christian Andrei, on March 1, 2012

Chrysler Group said that its “House Arrest” commercial for the Fiat 500 Abarth that features actor Charlie Sheen will be seen very soon on TV. This 60-second ad spot will also star the Romanian model, Catrinel Menghia, who was seen in the car's "Seduction" Super Bowl commercial. This ad shows images of a 2012 Fiat 500 Abarth that’s racing through the hallways of a mansion filled with elegantly dressed partygoers.

The vehicle stops in a crowded room and the driver’s side door opens to show the left leg of Sheen with an electronic monitoring device around the ankle. He is then approached by Menghia. Sheen looks at the camera and declares his “love” for being under house arrest.

He turns to Menghia and asks: "What do I get for good behavior?" Automotive News had been the first to talk about this ad on Feb. 20. The ad was made in partnership with Doner of suburban Detroit. The Fiat 500 Abarth is powered by a 160-hp engine that produces 170 pounds-feet of torque. This is a high-performance version of the subcompact.

It is scheduled to arrive by early April to the 140 U.S. dealerships of Fiat. It will have a starting price of $22,700 (including delivery). In a statement, Olivier Francois, worldwide head of Fiat brand and Chrysler Group's chief marketing officer, said that the Fiat 500 Abarth is the “small but wicked' personality of the Fiat 500 and this spot captures that attitude and spirit.”

He said that the Fiat 500 Abarth is the “bad boy of the Fiat vehicle lineup. He also said that Charlie Sheen is the personification of the edgy and fun characteristics of the Fiat 500 Abarth in the “House Arrest” ad.

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