Fiat introduces 500 Street with £11,360 OTR starting price

Article by Anita Panait, on August 23, 2012

Fiat has launched a new version of the Fiat 500 range, the sporty and extravagantly equipped 500 Street. The Fiat 500 Street is targeted towards sports-minded customers who desire the style, economy and comfort of the Fiat 500 city car but with a sporty new look. The 500 Street features dark tinted windows and alloy wheels, as well as satin chrome finished mouldings, handles and door mirrors.

A buyer could choose between three engines: the economical 1.2-litre petrol, the award-winning 0.9-litre TwinAir or the potent 1.3-litre MultiJet 2 diesel engine. The new Fiat 500 Street could be acquired in five colour choices: Bossanova White, Pasodoble Red, Crossover Black, Electroclash Grey or Matt Black.

The Fiat 500 Street model is priced practically the same as the 500 Lounge version, with prices of £11,360 OTR for the 1.2-litre variant, £12,760 OTR for the TwinAir unit and £13,760 OTR for the 1.3-litre variant.

Although it is priced £1400 more than the Fiat 500 Pop, the 500 Street is endowed with around £1800 worth of extra equipment including air conditioning, 16-inch alloy wheels, Blue&Me infotainment, sports seats, leather steering wheel with radio controls, and rear spoiler. Elena Bernardelli, marketing director, Fiat Group Automobiles UK, described the Fiat 500 Street as a car that offers a “fresh approach” to the Fiat 500 range.

Fiat 500 is not an absolute concept as it is broad enough to cater to the demands of various users from the most austere to the most creative. Advanced electronic technologies are incorporated into the passenger compartment, including the plug-in system to ensure that the product adapts to the needs of every individual.

The second generation Blue&Me feature is also available, which allows users to make hands-free telephone calls and control music and other functions using voice commands — in conjunction with a paired Bluetooth-compatible phone and augmented by steering-wheel mounted controls. A portable navigator especially developed by Magneti Marelli is also fitted directly on the dashboard and connects to all the other vehicle functions for the best customer satisfaction.

Customization is not limited to the product itself, but extends to services and payment schemes as well. The form of payment for instance adopts the ‘500 Cents’ concept formulated by Fiat Group Automobiles Financial Services where customers can purchase any version of the Fiat 500 for five cents a day without an initial down payment. Another mode is the ‘50 to 500’ scheme where 50% of the sum is immediately paid while the remainder is completed after two years.

And each instance that a client gets one of the loans mentioned, he will profit from a manufacturer's warranty covering five years or 500,000 km and other services that the brand has started to provide, and that includes round-the-clock roadside service. And when periodical maintenance is due, the vehicle will be picked up from the client's house, and his mobility will be ensured through the return of any taxi fares.

Topics: fiat, fiat 500, uk

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