Fiat is ready to take any advantage from the current economic crisis

Article by Christian Andrei, on October 3, 2011

Fiat Chairman John Elkann said that the automaker is prepared to take advantage of any opportunities that may stem from the current economic crisis. At a conference in Courmayeur, Italy, Elkann said that during a crisis, it’s a good time to “recalculate priorities and grab opportunities” similar to how they handled Chrysler in 2008-2009. As part of Chrysler’s 2009 bankruptcy reorganization, Fiat took control of it.

Last Sept. 21, Moody’s Investors Service downgraded its rating for Fiat over concerns about competition and that its alliance with Chrysler will make it responsible for its U.S. debt, says BusinessWeek.

As deliveries decreased, the company’s market share in Europe through August dropped to 7.3% from 8.2% the previous year.

Fiat hasn’t yet decided what car models will be built at its Mirafiori plant near Turin, Italy, after CEO Sergio Marchionne said last August that may revise production plans for the plant. He declined to release further details about the plan.

The reimagined and redesigned Fiat 500 is coming to America. Created in Italy but perfect for American roads and drivers, the Cinquecento is fit and nimble while also being engaging and vibrant.

The Fiat 500 Sport shows Fiat's stylish and intelligent design aesthetic. Similar to the original Fiat 500 that came out five decades ago, the new Fiat 500 offers timeless value while also allowing for individual opportunity and expression. Plus everything is done with the best craftsmanship.

The Cinquecento is specially adapted for the US market. It is perfect for individuals who want fashion and style to be mixed with functionality and practicality. The Fiat 500 Sport has beautifully styled rear and front fascias that match its sporty suspension. It has a bigger grille and flare aerodynamic elements. You also have one-of-a-kind 16 inch aluminum wheels that feature mineral gray pockets and new side sill cladding, both of which add to its athletic looks.

Adding to the sporty appeal of the car are the brake calipers in Performance Red color, gloss black shadow-line window trim, and the chrome exhaust tip. You can also opt for the Skydome power sunroof.

Other than the Fiat 500 Sport, you can also choose from the Fiat 500 Pop or the Fiat 500 Lounge, both of which have their own exterior styling and equipment.

The Fiat 500 makes use of a 1.4-L engine that features the car brand’s top-notch MultiAir technology. The MultiAir technology lessens emissions and improves fuel efficiency. It also improves power delivery by as much as 10 percent.

Also adapted for North American buyers are the technology, interior and driving dynamics of the Fiat 500. American small car buyers will not have a high value and dressy alternative. The Fiat 500 will be out in the market later in the year, with the Fiat 500C slated to be launched later in spring 2011.

Topics: fiat

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