Fiat North America cuts ties with Impatto Custom Marketing advertising agency

Article by Christian Andrei, on September 23, 2011

Fiat North America has cut its ties with an advertising agency, Impatto Custom Marketing, which is based in Southfield, Mich. This firm made the first national TV spot that shows the Fiat 500 in a drive-in theater. Chrysler Group’s spokesman Gualberto Ranieri said that the company is "winding down" its relationship with Impatto.

No further details were provided. Dianna Gutierrez, another Chrysler spokesperson, said that it hasn’t been determined yet when another agency would be chosen.

Fiat ends it relationship with the marketing firm as the automaker ramps up its first national ad campaign. Fiat started to broadcast the drive-in commercial on Aug. 1.

There’s another spot on a music video by Jennifer Lopez that was first seen on Sept. 12 but Impatto isn’t involved in it. Fiat is planning additional spots featuring Lopez. Impatto had helmed the campaign with the "Life is Best When Driven" tagline, which is still at the core of the brand's philosophy.

Fiat North America CEO Laura Soave announced this tagline last November. A different tagline is used on the drive-in commercial: "Simply More." Fiat currently has 102 dealerships but it will have 28 more by the end of 2011. From the start of the year until August, Fiat sold 11,088 of its 500 small cars. The 500 is offered in two versions: a coupe and a convertible.

Topics: fiat, advertising

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries