Fiat North America cuts ties with Impatto Custom Marketing advertising agency

Article by Christian A., on September 23, 2011

Fiat North America has cut its ties with an advertising agency, Impatto Custom Marketing, which is based in Southfield, Mich. This firm made the first national TV spot that shows the Fiat 500 in a drive-in theater. Chrysler Group’s spokesman Gualberto Ranieri said that the company is "winding down" its relationship with Impatto.

No further details were provided. Dianna Gutierrez, another Chrysler spokesperson, said that it hasn’t been determined yet when another agency would be chosen.

Fiat ends it relationship with the marketing firm as the automaker ramps up its first national ad campaign. Fiat started to broadcast the drive-in commercial on Aug. 1.

There’s another spot on a music video by Jennifer Lopez that was first seen on Sept. 12 but Impatto isn’t involved in it. Fiat is planning additional spots featuring Lopez. Impatto had helmed the campaign with the "Life is Best When Driven" tagline, which is still at the core of the brand's philosophy.

Fiat North America CEO Laura Soave announced this tagline last November. A different tagline is used on the drive-in commercial: "Simply More." Fiat currently has 102 dealerships but it will have 28 more by the end of 2011. From the start of the year until August, Fiat sold 11,088 of its 500 small cars. The 500 is offered in two versions: a coupe and a convertible.

Topics: fiat, advertising

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries