Fiat partners with Mitsubishi to build L200-based large pickup

Article by Christian A., on June 5, 2014

Fiat is partnering with Mitsubishi to offer a large pickup in Europe and Latin America, sources told Automotive News Europe. A spokesman for Fiat has confirmed that the Japanese carmaker will provide the Italian group with a variant of the L200, a body-on-frame pickup that will be sold by Fiat Professional starting in 2016.

Fiat Chrysler chief executive Sergio Marchionne is expanding the lineup of its Fiat Professional commercial vehicle unit as a crucial part of a plan to turn around its fortunes in Europe by 2016. Fiat’s losses in Europe have surged to EUR2.15 billion ($2.93 billion in the past three years.

Analysts view Fiat Professional as one of the group’s profitable units in Europe, generating annual operating profits of between EUR200 million and EUR300 million in past last 10 years. Marchionne hopes the new pickup would hike Fiat Professional’s global sales from 431,000 in 2013 to 600,000 by 2018.

Europe, the Middle East, Africa and Russia accounted for 250,000 of the 2013 sales. Latin America and Asia Pacific accounted for sales of 179,000 units and 2,000 vehicles, respectively. Fiat Professional current offerings include the Strada small pickup sold in Europe and Latin America.

It was the unit’s best-selling offering in 2013 with sales of 134,000 units. The new pickup will be larger and will be available in either rear-wheel or four-wheel-drive configurations. Marchionne initially pledged to offer a large pickup in his 2006 business plan.

The large pickup was to share underpinnings with Tata Motors’ Xenon, but Fiat eventually scrapped plans to build it. The plan for the product resurfaced in Marchionne’s 2010 business plan, this time it would be a version of the Dodge Dakota pickup.

It production, however, never took off. In his latest business plan, Marchionne also included a pickup that will be market in Europe and Latin American starting in 2016. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

BMW just keeps on getting bigger and bigger, in terms of their lineup I mean. Just after unveiling the 8 Series Concept, they are now teasing us with an M8...
by - May 29, 2017
Ford's prized SUV, the Ford Expedition, is considered as a popular pick in the full-sized SUV category. Now, the American automaker has implemented a timely redesign to its most valued...
by - May 29, 2017
You probably heard about Ford’s CEO Mark Fields’ departure from the company. Fields has spent almost three years with the company, and now, he is going to be replaced by...
by - May 28, 2017
A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries