Fiat plans to add 30 more U.S. dealerships in right markets to reach 200

Article by Anita Panait, on July 9, 2012

Fiat plans to add around 30 dealerships across the United States to cater to growing demand in areas where the Italian carmaker is not yet represented. According to Tim Kuniskis, Fiat brand chief for North America, Fiat still has some areas in the US where the carmaker currently does not have representation, citing downtown Chicago and San Francisco as its key markets.

Kuniskis revealed that Fiat currently has 170 dealerships in the US and aims to increase that figure to a max of around 200. A spokesman for the Italian carmaker said Chrysler Group already has several Fiat franchise holders in the US which are not Chrysler dealers.

The spokesman said that Fiat will continue to "look for the best partner in the best markets in the best locations" to fill out its network, including non-Chrysler dealers. After experiencing a turbulent start since its March 2011 rollout, the Fiat 500 posted a steady increase in sales, particularly in the first six months of 2012. In May and June 2012, Fiat’s US dealers had a monthly sales average of 24 Fiat 500s, compared to 15 monthly sales average in October 2011.

 According to Kuniskis, 25 percent of the 4,003 sales posted in May 2012 were in California, which according to him, indicates that the subcompact popularity will grow nationwide as its sales grow.

The Italian carmaker sold 4,004 Fiat 500s in June 2012. Despite the increased sales, the Fiat 500 was named as among the car models which garnered the most number of complained problems. The Fiat, along with the Smart brand, received the lowest score in J.D. Power and Associates Initial Quality Study in June, with 151 problems reported per 100 vehicles. [source: Autonews]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Retired Formula 1 driver Jenson Button has just received his brand new McLaren MSO 675LT Spider. This was confirmed after McLaren Beverly Hills posted a picture on its official Instagram...
by - January 24, 2017
Ford and Toyota have come together in the hopes of standardizing their vehicles’ smartphone integration system. The open-source platform is said to compete with Google Android Auto and Apple CarPlay...
by - January 24, 2017
The race to autonomous driving has been dictated by the need to make the road safer and reduce the incidents of vehicle crashes. Several major carmakers in the world have...
by - January 24, 2017
The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries