Fiat plans to add 30 more U.S. dealerships in right markets to reach 200

Article by Anita Panait, on July 9, 2012

Fiat plans to add around 30 dealerships across the United States to cater to growing demand in areas where the Italian carmaker is not yet represented. According to Tim Kuniskis, Fiat brand chief for North America, Fiat still has some areas in the US where the carmaker currently does not have representation, citing downtown Chicago and San Francisco as its key markets.

Kuniskis revealed that Fiat currently has 170 dealerships in the US and aims to increase that figure to a max of around 200. A spokesman for the Italian carmaker said Chrysler Group already has several Fiat franchise holders in the US which are not Chrysler dealers.

The spokesman said that Fiat will continue to "look for the best partner in the best markets in the best locations" to fill out its network, including non-Chrysler dealers. After experiencing a turbulent start since its March 2011 rollout, the Fiat 500 posted a steady increase in sales, particularly in the first six months of 2012. In May and June 2012, Fiat’s US dealers had a monthly sales average of 24 Fiat 500s, compared to 15 monthly sales average in October 2011.

 According to Kuniskis, 25 percent of the 4,003 sales posted in May 2012 were in California, which according to him, indicates that the subcompact popularity will grow nationwide as its sales grow.

The Italian carmaker sold 4,004 Fiat 500s in June 2012. Despite the increased sales, the Fiat 500 was named as among the car models which garnered the most number of complained problems. The Fiat, along with the Smart brand, received the lowest score in J.D. Power and Associates Initial Quality Study in June, with 151 problems reported per 100 vehicles. [source: Autonews]

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries