Despite the dispute with the trade unions in Italy, Fiat S.p.A. still aims to strengthen its home-country roots and doesn’t seek to delay investments, according to CEO Sergio Marchionne.
Fiat wants to boost productivity at Fiat's Italian plants and to invest 20 billion euros ($28.28 billion) for the Fabbrica Italia (Italian factory). At a prize-giving ceremony in Mirandola, Italy.
Marchionne said that after competing internationally, Fiat intends to reinforce its roots in Italy. He is asking that all those involved should be able to “work together in the same direction.”
He described Fabbrica Italia to be its “way of rolling up our sleeves and looking to resolve the problems." Last month, Marchionne received criticism when he said Fiat would perform better without its money-losing Italian plants. He had said that Italy has to boost efficiency to remain competitive.
He warned that if he can't get more efficient work rules for its Italian assembly plants, he will consider other production locations.
On Oct. 21, Marchionne told analysts that those vehicles that are necessary for western European consumption “would have to find a production home.” [via autonews - sub. required]