Fiat, SRT have almost accomplished their quota of U.S. dealerships

Article by Christian Andrei, on February 12, 2013

Fiat and SRT, the two boutique brands of Chrysler, have almost accomplished their quota of U.S. dealerships. The two brands have been building up their dealer networks during the past several months. The SRT brand has made deals with 430 dealerships to offer the last Viper supercar, which is a bit more than the automaker had expected.

Chrysler continues to receive dealership requests to sell the Viper. However, they will need to wait until the 2014 model year to get their hands on the car. To get certification to sell the Viper, SRT dealers have to pay a $25,000 fee and undertake specialized training. Chrysler is planning to make around 2,000 units of the mostly hand-built SRT Viper annually.

In addition, Chrysler's Fiat brand is expanding its dealer network and presently has 201 dealers in the U.S., exceeding its 200 store target. Olivier Francois, the head of the Fiat brand worldwide, said that expansion is one of the primary reasons that Fiat was able to increase its sales 121% to 43,772 units in 2012.

Francois told Automotive News that it took Mini seven years to reach 44,000 units in the U.S. He cited its excellent 121% growth. Nevertheless, Fiat has ample of room to expand. It still doesn’t have much of a presence in numerous big markets such as Baltimore, San Francisco and Washington, D.C.

Topics: fiat, srt

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