The Fiat Strada won’t be available in the U.S., according to a Chrysler spokesman. Already, several people in the industry have expressed their dismay at this news. For this year, Fiat is offering the Brazilian-built runabout at Europe. These lifestyle pickups such as a properly packaged Ram- or Jeep-branded Strada are likely to be received well by the Americans.
Sales in the small-truck segment, which were previously dominated by the Ford Ranger, Toyota Tacoma, Chevy S10, and Dodge Dakota, have been declining during the past several years. However, the Tacoma (the last truck in the lone segment not going belly up in the U.S.) is doing well with 110,705 units sold last year. However, this isn’t exactly phenomenal.
Dealerships continue to sell a few Rangers, Dakotas, GMC Canyons and S10 successor Chevy Colorados; however, the Strada isn’t quite the same as the other small trucks. It is a lot like the currently discontinued Subaru Baja or it may be a throwback to the Chevy El Camino. It is very similar to its counterpart -- the long-departed Ford Ranchero.
What it has going for it is that pickups are chosen by people who need it for those times when they have to carry huge loads but then most of the time, they don’t haul anything at all. Most of the time, not all the five or six seats of the minivan would be taken but they’re being marketed for those times that they are. [source: Autonews]