Fiat to add a second shift to its Maserati plant starting April 29

Article by Anita Panait, on April 19, 2013

Fiat Group has informed its unions that a second shift will be added at its Turin site in Italy starting April 29, 2013, a source privy to the carmaker disclosed. Workers at the Turin plant will work on a second model, the Ghibli sedan, which will be shown at the Shanghai auto show on April 20, 2013. The site currently builds the Maserati Quattroporte sedan, and will commence production of a third model, the Levante sports utility vehicle, in 2014.

Fiat Group is eyeing to increase the sales of its Maserati luxury marque by offering a bigger model lineup, as a vital part of its strategy to offset declining sales in Europe. The carmaker posted EUR738 million ($963 million) in losses in Europe in 2012, which further made the future of its plants and workers bleaker.

Fiat is investing EUR1.2 billion in Maserati, which includes revamping the Turin site for Maserati and its sibling brand, Alfa Romeo. Fiat chief executive Sergio Marchionne is counting on Maserati and Alfa premium brands to help make its loss-making European operations profitable once again by 2015-2016, seeking to emulate the global sales success of luxury marques like BMW, Audi and Mercedes-Benz.

Marchionne hopes that Maserati and Alfa will help spark a production rise at its under-utilized plants in Europe, particularly those in Italy. Marchionne plans to increase Maserati's annual sales to over 50,000 by 2015 from just around 6,000 in 2012.

If you liked the article, share on:

Pin It

Comments

Recommended

Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries