Fiat to introduce ‘70s-inspired Fiat 500 Colour Therapy range

Article by Anita Panait, on August 11, 2012

Fiat is launching a new design range for its Fiat 500, infused with the spirit of the 1970s. The all-new retro-chic Fiat 500 Colour Therapy range is targeted towards young and trendy buyers who are unimpressed by bland, conventional city cars. Style-conscious drivers are sure to be enticed by Fiat 500 Colour Therapy range, which mixes the latest technology and features with classic, chic, retro design and colour combos.

Buyers could choose from five statement colors: Pasodoble Red, Countrypolitan Yellow, Volare Blue, New Age Cream and Tech House Grey. The bold style of the Fiat 500 Colour Therapy range is inspired by ‘70s fashion and trends with its funky retro white detailing -- white wheel covers or alloys, old-school white mirror covers.

These detailing and a ‘pool ball’ gear will help bring back the vibrant and colorful era of the ‘70s and make the range a retro-lover’s dream. The Fiat 500 is known in the fashion world thanks to its previous trims.  Since the ‘70s style is the trend this season, the Fiat 500 Colour Therapy range has been the focus of a top London photoshoot, as conducted by fashion photographer Elisabeth Hoff.

Hoff has set out to seize the ‘70s inspired colour and design of the Fiat 500 Colour Therapy range, while reflecting its modernity and contemporary finish. Each of Hoff’s shots focuses on the ‘70s technique of ‘colour blocking’ using simplicity of multiple shades of the same colour with modern highlights. The new Fiat 500 Colour Therapy range will be rolled out this month at a starting price of £10,760.

Topics: fiat, fiat 500, city car

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