Fiat to launch its first national ad campaign in the United States

Article by Christian A., on June 24, 2011

As part of Fiat’s first national ad campaign in the U.S., there will be a series of special events that will be kicked off on July 4 with the celebration of the 54th anniversary of the original Fiat 500. Laura Soave, the head of Fiat North America, said that the company is “confident” about doing a national launch and setting up the network to support the traffic.

To promote the Fiat 500 subcompact, Fiat has been organizing special events, as well as using dealer advertising and the Internet. Soave didn’t provide specific details with regards to the campaign. Fiat currently has 70 dealers operating in the U.S.

This means that it’s a long way off before it reaches its target of opening 130 dealerships by the end of the year. Fiat has also revealed that it has named a digital advertising agency, the 72andSunny of Santa Monica, Calif. to be its digital ad agency of record.

Soave said that 72andSunny will team up with the European digital agency Domino to manage digital marketing for the brand worldwide. She said that Fiat USA will be redesigning its Web site with this new agency.

Recently, Fiat has enhanced the regional advertising support for dealers. Fiat is giving them several print ads and radio and TV spots that can be customized to individual markets. Previously, Fiat’s U.S. dealers worked on their own advertising and used it on their respective local TV stations and billboards and in newspapers after getting Fiat officials’ approval.

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries