Fiat, Toyota, Ford led a sixth straight monthly drop in European car sales

Article by Christian Andrei, on October 16, 2010

It was inevitable that new-car sales will drop with the ending or phasing out of government trade-in incentives programs. Fiat S.p.A, Toyota Motor Corp. and Ford Motor Co. lead the list of casualties, with a sixth straight monthly drop in European sales.

ACEA, the European automakers association, said that registrations in the region dropped by 9.2% to 1.26 million vehicles in September from 1.39 million a year ago.

Nine-month sales fell 3.7% to 10.6 million. Meanwhile, Fiat group’s deliveries dropped by 21% to 86,773, as it was affected by the sales plunge for the Fiat and Lancia brands.

Combined Toyota and Lexus registrations fell 21% to 57,573, while Ford dropped 20% to 108,700 units. The sales of Volkswagen group, Europe's biggest carmaker with a 21% market share, fell by 4% to 262,624 with an 11% drop for VW brand, offset by a 10.5% increase at Audi and a 5% rise at Seat.

General Motors Co.'s Opel/Vauxhall subsidiary had a 5% drop in volume to 104,938. What’s interesting though is that 2009 was tragic for premium car sales but this segment is what’s on track to recovery right now.

Daimler posted growth with 7% more Mercedes-Benz cars sold in Europe than in September 2009 and 2.5% more Smarts. BMW brand sales rose by 2% but its Mini unit recorded a 4% decrease. [via Bloomberg]

Topics: fiat, toyota, ford, europe, sales

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