Fiat will manufacture the Alfa Romeo automobiles in its Chinese joint venture with Guangzhou Automobile Group Co Ltd., the Chinese company's President Zeng Qinghong told reporters on the sidelines of the car show in Guangzhou on Monday. He further stated that Guangqi Fiat, which is the joint venture, will begin producing the vehicles in July.
Moreover, he mentioned that aside from the Fiat brand, they will introduce the Alfa Romeo brand to the venture company. The timeline as to when the vehicles will be launched for sale is currently being discussed, according to Qinghong.
The joint venture will have a capacity of 140,000 units at first. It will be developed into a multi-products and multi-brand manufacturer, Qinghong added. Fiat-managed Chrysler Group stated earlier this year that it was "aggressively" studying the potential of manufacturing more automobiles in China. It also said that it could produce cars and trucks in the country through the joint venture of Guangzhou Auto and Fiat.
Even with the sluggish growth, Alfa Romeo is recognized as the latest high-class automobile brand from Italy to enter the crowded luxury vehicle segment in China, the largest auto market in the world.
Audi is expanding its portfolios in the country to include locally produced Q5 SUV on top of its models built overseas. Meanwhile, Mercedes-Benz has launched the A-class and B-class automobiles to China and may begin producing GLK SUVs in its Beijing facility next year. BMW, on the other hand, has also been offering sportier, smaller models to establish its portfolio. [source: Reuters]