Fiat will merge three of its sportiest brands: Abarth, Alfa Romeo and Maserati

Article by Christian A., on August 27, 2010

Fiat S.p.A. will soon have a new brand group created for its sporty Alfa Romeo, Maserati and Abarth marques. Harald J. Wester, who is currently CEO of Maserati and Abarth, will be heading this group, according to people familiar with the matter.

In this role, Wester is tasked to identify potential synergies between Maserati and money-losing Alfa Romeo, which is undergoing a strategic review of its future.

Fiat has owned Maserati since 1993. It sells exclusive luxury sports cars priced from 114,000 euros to 135,000 euros. The Abarth sub-brand, which comprises sporty versions of the Fiat Punto and 500 cars, was relaunched at the 2007 Geneva auto show.

Sources say that Fiat is reviewing options for Alfa, which has lost between 200 million and 400 million euros a year in the past 10 years.

There are two options under consideration for the brand. One option is to freeze investment in the brand after its latest model, the Giulietta, debuts at the Geneva auto show in March.

The Giulietta is expected to replace the 147. What this means is that the Alfa 166 would not be replaced.

The brand would be left with the Giulietta and the MiTo, launched in 2008, as its only fresh models. The rest of Alfa's range (the 159, Brera coupe, Spider and GT coupe) will continue to be available for quite sometime.

If you liked the article, share on:

Pin It

Comments

Recommended

The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries