Fiat will not offer the 500e electric vehicle in Europe

Article by Christian Andrei, on November 27, 2012

As you may know already, the all-new Fiat 500e will make its debut later this week at the 2012 LA Auto Show but it appears that the electrified hatch will only be available to the customers located in the United States. These words came from Fiat global brand boss Olivier Francois, according to Autonews.

Set to launch in the second quarter of 2013, the new Fiat 500e will cost about 35,000 dollars and will have a range of 100 miles or 160 km. Still, Fiat doesn’t expect to make profit from the 500e as it will lose between $8,000 and $10,000 on every car sold.

The main purpose of the Fiat 500e will be to promote sales of electric vehicles but also to meet regulatory demands in some of the U.S. states. The new Fiat 500e will take on cars such as the Chevrolet Spark EV, which will also make its debut at the 2012 LA Auto Show. Moreover, the Toyota iQ electric vehicle will also be a rival of the Fiat 500e.

This model is already on sale in California and just like the 500e, it will not be offered in Europe. The bad news is that electric vehicles are not quite best sellers in the United States. According to R.L. Polk market researchers, 11.9 million vehicles were sold in the U.S. in the first nine months and just 26,000 were EVs, California accounts about 10 percent of the U.S. market as 2,618 EVs were sold there.

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