Fiats and Jeeps being sold in the same store for the first time in Paris

Article by Christian A., on August 26, 2010

For the first time since Fiat took over Jeep parent Chrysler Group last year, Fiats and Jeeps are displayed in the same Fiat S.p.A.-owned store. Abarth, Alfa Romeo, Lancia and Maserati brands are currently being showcased at the recently opened Fiat's Motor Village megastore along Champs-Elysees in Paris.

Fiat's flagship dealership, which opened only last week, is located in the city's best-known street. Other carmakers found in this street are the following: Citroen, Mercedes-Benz, Peugeot, Renault and Toyota.

It's no wonder that carmakers want to set up shop in this area. Each year, 180 million visitors go to the Champs-Elysees. Most of those who visit from April to September are not residents of France.

This area is also the only place in the world where carmakers can be found so close to fashion and luxury brands, including Louis Vuitton, Hugo Boss and Cartier. It was four years ago that Fiat actually conceptualized this Motor Village idea because it wanted a new kind of flagship store.

In July 2006, the Mirafiori Motor Village in Turin opened -- the first store. Fiat's Paris store is found near Rond-Point, a roundabout with several fountains at the junction of Avenue Franklin D. Roosevelt and the Avenue Matignon-Montaigne. In a statement, Fiat said that the Paris Motor Village was designed to allow visitors to experience Italian life past, present and future.

The interior, designed by Jean-Michel Wilmotte, features a 14-meter-tall glass tube that displays cars from the Fiat Group brands. Visitors get to see unique points of view depending on the position of the cars. Enhancing the visual impact further is an array of giant mirrors that gives the illusion of looking through a giant kaleidoscope. [via autonews - sub. required]

Topics: fiat, jeep, frace

If you liked the article, share on:

Pin It

Comments

Recommended

Uber has resumed its self-driving tests after having had to temporarily put them on hold following a crash in Arizona on Friday. A Volvo XC90, the test vehicle involved in...
by - March 30, 2017
Owning a supercar in the past meant you’ll have to compromise. But there’s no need for that anymore - thanks to the Ford Performance engineers. The company ensures that you...
by - March 30, 2017
Tesla marked a major milestone as it surpassed Ford in market capitalization. Automaker Tesla, formerly known as Tesla Motors, closed out the trading on March 27, 2017, with a market...
by - March 30, 2017
The mid-cycle facelift for the Mercedes-Benz's S-Class have been disclosed to the public eye via these leaked shots. The images that recently surfaced and others like it were published online...
by - March 30, 2017
Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries