Fiat to start Maserati Levante production in 2015

Article by Anita Panait, on March 10, 2014

Fiat Chrysler Automobiles is planning to commence production of bodies for the new Maserati Levante at its Mirafiori site in Italy in 2015, said chief executive Sergio Marchionne. The revival of the luxury brand as well as the relaunch of the Alfa Romeo marque is vital part of Fiat's efforts to turn around to profitability in Europe by 2016.

In 2013, Maserati tripled its trading profit and more than doubled its deliveries to 15,400 vehicles.  That is still a long ride for a target of 50,000 Maserati sales by 2015 and also not enough on its own to transform Fiat's bottom line. Analysts, however, that Maserati's hiked profit means good news for the revival of the Alfa Romeo brand.

"We are getting Mirafiori ready for production (of the Maserati SUV). The first bodies are expected for 2015," Marchionne remarked on the sidelines of the Geneva auto show. Fiat originally planned to build the Levante in Detroit, but Marchionne said in 2013 that it would produce the Maseratis and Alfa SUVs in Italy.

Likewise, Marchionne recently said that production of the Maserati Alfieri coupe – which prototype was unveiled at the show -- could start within 28 months if it decides to go ahead with the concept car.

"The platforms and motors are there," Marchionne said. "Technically, production could start in 24-28 months." The success of a Maserati-Alfa Romeo revival will determine whether Fiat could survive a slumping European market, enabling the carmaker to revive idled site in Italy and reinstate workers placed on temporary layoff schemes.

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries