First 25 units of the 2012 Volkswagen Beetle that Oprah promised to give 275 people last November on her show will be distributed this Thursday in a dealership located in Orland Park, IL. But unlike the Pontiac G6 sedans given out to those who attended her show in 2004, these VW cars are absolutely free as they don’t have to pay any of the taxes and fees related to these prizes.
The keys for the first 25 units will be personally handed out by Volkswagen of America president and CEO Jonathan Browning himself at the VW dealership.
It would be very difficult to deliver all the cars at the same time so the rest of the awarded Beetles will be delivered within the next several weeks through numerous dealerships. At Oprah’s “Ultimate Favorite Things” show last November, a silhouette of the recently redesigned Beetle was teased before the giveaway was announced.
Oprah’s show was criticized in 2004 when she gave away 276 Pontiac G6 sedans to the audience but it later turned out that they’d have to pay taxes and fees on the Pontiacs, amounting to as high as $7,000 depending on the recipient’s tax bracket.
Volkswagen Beetle has long been considered an icon and there is a story behind it. When the company first manufactured what would become one of the world’s most successful cars, they did not give it a name. At that time, there was no need as people loved the Volkswagen! What happened instead was that the model was given a nickname on various continents, all of which were related to its appearance.
Thus it was called Beetle, Coccinelle, Fusca, Käfer, Maggiolino, Vocho, or even 甲壳虫. When it was first introduced, it symbolized automotive concept as well as the democratization of mobility. Overall, it is estimated that 21.5 million units have been sold. By 1998, the brand introduced to the world the New Beetle. Once again the world was treated to a new automotive feeling and with it, a Beetle Mania.
When 2010 rolled in, the New Beetle series was completed by Final Edition and had managed to sell at least 1 million units. Volkswagen is not done as it is putting its sights forward and is focusing on the future of this iconic model. This new generation of the Beetle! was made possible as the brand and this model both see the world as its home.
In addition, it will be making its debut across three continents at the same time, specifically at New York, Berlin, and Shanghai. In order to make this new generation of the Beetle a reality, it was important that the people involved knew about its history. As such, the engineers had a clear view of what their task entailed. The team knew that they had to create a car that was high-tech but at the same time affordable.
With this, the engineering left nothing to chance and put in the latest communication technologies while ensuring that environmental impact was low. Further, the new Beetle had to be fun to drive. Thus it had to be dynamic and agile.
All of these were made a reality by the same team that created the Golf GTI. As proof that this new Beetle is indeed efficient, the European version with its TDI 1.6-liter engine has fuel efficiency at 4.3 1/100 km with the U.S. TDI 2.0-liter engine coming in at 33 mpg. Without a doubt, this is truly the most fuel efficient Beetle there is.