First car rolls off the assembly line at BMW’s plant in Brazil

Article by Christian Andrei, on October 12, 2014

BMW Group announced that its first plant in South America opened its doors and the first car to roll off the assembly line is a BMW 328i ActiveFlex. Located in Araquari, Santa Cantarina State (Brazil), the new site will create around 1,300 new jobs and 500 new employees are already on board.

By September 2015, the plant will get a body shop as well as a paint shop and over the next few years, more than 200 million euros will be invested. According to the official press release, the plant will produce the MINI Countryman, BMW 1-Series 5-door, BMW 3-Series Sedan, BMW X1 and BMW X3.

"The new plant in Brazil will be an important element in our international production network and will make a significant contribution to the BMW Group's profitable and globally balanced growth. Our strategic principle of ‘production follows the market' has previously proven effective in countries such as the US and China and will also ensure our success in Brazil, an important future market." Arturo Piñeiro, President and CEO of BMW Group Brazil, explained. [source: BMW]

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