First car rolls off the assembly line at BMW’s plant in Brazil

Article by Christian A., on October 12, 2014

BMW Group announced that its first plant in South America opened its doors and the first car to roll off the assembly line is a BMW 328i ActiveFlex. Located in Araquari, Santa Cantarina State (Brazil), the new site will create around 1,300 new jobs and 500 new employees are already on board.

By September 2015, the plant will get a body shop as well as a paint shop and over the next few years, more than 200 million euros will be invested. According to the official press release, the plant will produce the MINI Countryman, BMW 1-Series 5-door, BMW 3-Series Sedan, BMW X1 and BMW X3.

"The new plant in Brazil will be an important element in our international production network and will make a significant contribution to the BMW Group's profitable and globally balanced growth. Our strategic principle of ‘production follows the market' has previously proven effective in countries such as the US and China and will also ensure our success in Brazil, an important future market." Arturo Piñeiro, President and CEO of BMW Group Brazil, explained. [source: BMW]

If you liked the article, share on:

Comments

Recommended

Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries