Infiniti rolled off Tuesday, May 14, 2013, the first Infiniti Q50 premium sports saloon from its Tochigi production site in Japan. The official off-line ceremony was presided over by Nissan president and chief executive Carlos Ghosn and Infiniti president Johan de Nysschen. The Infiniti Q50 is the first of the premium carmaker’s new generation vehicles.
The Infiniti Q50 premium sports saloon, which was unveiled at the North American International Auto Show in Detroit in January 2013, sets new benchmarks in the areas of emotive styling, advanced technology and performance and is considered the heart of Infiniti’s bold new model line-up.
Ghosn expressed gratitude to Infiniti’s production team at Tochigi and underlined their global reputation for industry-leading production expertise. He added that year after year, Tochigi sets the “benchmark for manufacturing quality standards.”
Ghosn likewise remarked that with the Q50, the Tochigi team demonstrated their skill and expertise, proving “the power of Japanese monozukuri.” De Nysschen, meanwhile, remarked that the Q50 was the “opening salvo” in Infiniti’s new product portfolio under the “Q” naming structure launched in December 2012.
He remarked that the first Infiniti in the new line-up had to reflect the brand’s core values of “seductive design, passionate attention to detail, precision in fit and finish, exhilarating performance and a provocative challenge to the status quo” – all of which were achieved by the Q50.
He noted that the Q5 is the first step in the launch of Infiniti’s global expansion plan. Playing an active role in the testing and evaluation program of the Q50 is three-time Formula One World Champion Sebastian Vettel and Infiniti’s Director of Performance.