First Nissan Juke-R ready for delivery

Article by Christian Andrei, on October 18, 2012

Nissan is ready to deliver the first production Juke-R. At the same time, Nissan’s wildest crossover is about to make its virtual debut. There has always been plenty of interest for the Juke-R, which has transformed from being a one-off concept to a road car. The car’s digital recreation can be accessed by millions of gamers as it is set to star beside the Juke NISMO in the new Gameloft Asphalt 7: Heat mobile racing game.

Nissan has teamed up with Gameloft, a leading global publisher of digital and social games, so that fans get the opportunity to drive the most popular models in the Juke range on iOS and Android, smartphones and tablets.

The Juke-R made its debut as a one-off concept in Dubai in January 2012. The R proved right away that there’s nothing else like it with its revised underpinnings of a GT-R covered by a muscular, re-sculpted Juke bodyshell. The Juke-R became a huge hit on YouTube with over 5 million views of Juke-R videos recorded so far. Its fan base just kept growing.

That’s how the idea of building a production version started. According to Darren Cox, Brand Director Nissan in Europe, the Juke made such a good impression in Dubai that they got offers to buy the original concept on the street.

He said that after getting three genuine offers, they committed to producing a limited number of Juke-Rs. The production of Juke-R #002 is ongoing. It has a starting price of £400,000 but the final price will depend on the buyer’s exact specifications.

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