Fisker and Leonardo DiCaprio reveal new partnership to promote the Karma sedan

Article by Christian Andrei, on July 4, 2012

Leonardo DiCaprio is an equity investor in Fisker Automotive Inc. and so he will be campaigning for the Karma sedan. Fisker spokesman Roger Ormisher confirmed DiCaprio to be an investor but he declined to disclose the value of the actor’s investment. DiCaprio has been participating in fundraising for the closely held maker of luxury plug-in hybrid cars.

Fisker released an e-mailed statement that DiCaprio is an equity investor in Fisker Automotive and he will join talks about its future plans for the expansion of sustainable, responsible vehicles. DiCaprio will then be collaborating with Fisker on marketing and promotional plans in order to raise awareness for sustainability and the environment.

Fisker has raised over $1 billion in private funds for its plug-in cars. Fisker has had to contend with a slow sales start, battery-pack defects and loss of access to a part of $529 million in low-cost federal loans given to produce cars in Delaware.

The co-founder of this company is designer Henrik Fisker. Last February, Fisker named Tom LaSorda, a former CEO of the predecessor of Chrysler Group LLC, to be its CEO. Since last December, Fisker has shipped over 1,000 Karmas (with a starting price of $103,000) in the U.S. and Europe. The Karma can travel a distance of 50 miles (80 kilometers) on lithium-ion batteries before a gasoline engine kicks in.

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