Five carmakers among top 10 greenest brands in the world

Article by Anita Panait, on June 21, 2013

Five carmakers are included in the top 10 greenest brands in the world, according to a new consumer attitude survey by market consulting firm Interbrand. In fact, the top three greenest brands on earth are Toyota (1), Ford (2) and Honda (3). Making it to the top 10 were Nissan (5) and Volkswagen (7).  Non-carmakers who were considered by consumers as part of the 10 greenest brands in the world are Panasonic (4), Johnson & Johnson (6), Danone (8), Nokia (9) and Dell Computer (10). German carmakers BMW and Mercedes-Benz were ranked 13th and 17th, respectively. According to Emma Hrustic, Interbrand's global director of brand intelligence, the secret to be considered as among the greenest brands in the world is not just what they produce, but also how well they tell customers what they are doing. Hrustic said that perceptions are formed not just on the environmental value of their products, but also on how well a company communicates its commitment to sustainability.

She noted that carmakers are doing a good job of getting their message out, which is “You can be part of the problem and still part of the solution." The carmakers’ message includes campaigns to advertise environment-friendly cars and technologies. For instance, Hrustic noted,

Toyota was successful in making known to consumers around the world the hybrid Prius and its high fuel-efficiency. Ford is one of the highest risers in the survey, as it jumped from 13th last year to 2nd this year, thanks to growing global awareness of its EcoBoost technology. The Interbrand survey noted that Nissan jump from 21st in 2012 to 5th this year is thanks to growing global awareness of its zero-emission, the Leaf electric vehicle. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Jaguar fans, as well as auto enthusiasts in general, has a reason to celebrate this week as the brand gave everyone a peek of the new 2018 XF Sportbrake. This...
by - April 28, 2017
BMW has revealed that its i brand has partnered with TED in order to launch a worldwide search of unique ideas under the title “NextVisionaries.” This brand has long been...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries