Fleet sales make sense when done in moderation, report says

Article by Christian Andrei, on September 1, 2010

Enterprise Rent-A-Car and Nissan have entered a deal for Enterprise to rent over 500 of the new Nissan Leaf electric vehicles. Sometime ago, fleet sales had made it possible for the car companies’ production line to keep running even when dealerships weren’t demanding another car.

There were fleet sales in auctions and on dealership used-car lots with minimal miles and with an intact new-car warranty. However, fleet sales later lost its popularity. Still, it can’t be denied that fleet sales can be a practical way for a new brand to get its cars to rental companies.

Hyundai’s practice of putting its cars in rental fleets has resulted to countless of consumers being able to sample a Hyundai even when they never considered it previously.

There may also be times that these Hyundai vehicles will be provided by insurance companies to people whose cars are in the collision shop.

This results to getting good input for Nissan from local rental customers who utilize the vehicles in their typical daily routines. This definitely provides a huge sampling program for Nissan and Enterprise.

According to an Automotive News report, it is reporting fleet sales because of the value of determining the percentage of retail deliveries ending up in fleets. [via autonews - sub. required]

Topics: sales

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