Ford Motor Co. saw its sales surge 3 percent in March, thanks to strong demand for its F-series pickup and Fusion mid-sized sedan in the second half of the month. Sales of the F series jumped 5 percent in March to 70,940 units, marking the fourth month in the last seven years that the pickup has topped 70,000 sales. Sales of the Fusion leaped 9 percent for the month to 32,963 for a new record.
Sales at the Lincoln luxury brand rose 31 percent in March to 8,969, driven by strong demand for the MKZ, which climbed 72 percent to 4,052. March is also the sixth straight month of sales increases. Lincoln flaunts the MKZ as the first of a new generation of vehicles in an ongoing brand reinvention.
Lincoln is bound to roll out a second new vehicle, the MKC compact crossover, in the second quarter of 2014. John Felice, Ford vice president of US marketing, sales and service, remarked that he was encouraged by recovery of the market and Ford in the second half of March following a severe winter weather that affected sales earlier in 2014.
Felice said in a statement that March sales turned noticeably higher mid-March and finished strong. He added that Fusion managed to set an all-time sales record in March as overall retail sales in the West continuing to grow at the fastest rate in the US with California gaining 32 percent.
Felice remarked that conquest sales are boosting sales of the Fusion in the West, particularly in Southern California, where 56 percent of sales are from other brands like Toyota.
He added that shoppers in Southern California have been purchasing hybrid versions of the Fusion. On the other hand, Ford’s smaller cars continued their sales slide with the subcompact Fiesta and compact Focus falling 2 percent and 4 percent respectively.
The carmaker posted a 39-percent drop in sales of the C-Max Hybrid compact in March. In the first three months of 2014, sales of the hybrid compact were 43 percent. Erich Merkle, Ford chief sales analyst, remarked that the small car segment “continued to struggle” in March, no thanks to the activity in the small utility segment.