Ford is named most trustworthy brand in UK survey

Article by Christian Andrei, on December 26, 2015

Amid the ravaging and controversial VW emissions issue that has disturbed the automotive industry, research firm Future Thinking attempted to gauge consumer trust in the UK by conducting a new survey.

The results indicated that Ford is the brand trusted most by automotive consumers in the UK. In its survey, Future Thinking recorded responses of 2,735 people in the UK when they were questioned about which car brand they trusted most among the 29 options that were given to them.

The largest percentage, about 29%, of the respondents chose Ford as their most trusted automotive brand. There were only two other brands that managed to score over 20%. In the age group of 55 years and above, a majority of 30% of people trusted Ford, while the second favourite brand was chosen by 23% of respondents in that age group.

Future Thinking’s Senior Director Lisa Bedwell commented that Ford’s success story is based on the fact that the company is the most trusted brand among consumers. And this translates to high sales. The recent emissions crisis has made them re-assess their choices.

As a result, most of the consumers are moving towards brands which sound really reassuring in this regard. Ford took a clear stance about its trust worthiness following the emissions controversy that flared up in September. The leading brand proudly announced that all its award winning models and engines were compliant with the standard emission criteria as applicable.

CEO and Chairman of Ford of Europe, Jim Farley, expressed the company’s stance towards maintaining its reputation for ethical and legal operations as its first priority. It is on the basis of these pillars that Ford’s successful legacy continues to buy consumers’ trust since its inception in 1903.

Press Release

FORD IS UK’S MOST TRUSTED CAR BRAND

  • Almost a third of respondents to an online poll voted Ford most trusted brand
  • The blue oval was picked by 29 per cent as most trustworthy
  • Researchers Future Thinking asked almost 2,750 Brits about all car brands in the wake of the emissions scandal

BRENTWOOD, Essex, 2 December 2015 – Ford is the most trusted automotive brand in the UK, according to a new survey.

Research firm Future Thinking conducted the survey to gauge consumer trust in the industry following the recent VW emissions controversy.

Future Thinking questioned 2,735 respondents in the UK, asking which of the 29 top car brands they trusted most. Ford was chosen by 29 per cent of those surveyed, more than any other brand.

Only two other brands scored over 20 per cent.

Among those aged 55 and over, trust of Ford rose to 30 per cent – seven points ahead of the next favourite among the group of brands.

“Ford’s car sales success is reflected in the company being most trusted brand,” said Lisa Bedwell, Future Thinking‘s senior director. “Consumers have clearly re-evaluated their perceptions of car brands following the emissions crisis and are likely to increasingly turn to those brands that they believe offer real reassurance in this area.”

Within days of September’s emission controversy breaking, Ford clarified that that its award-winning vehicles and engines met all applicable emissions standards.

Jim Farley, Ford of Europe chairman and chief executive officer, said: “There is nothing more valuable to Ford than our reputation for operating ethically and legally. It’s the bedrock of our company and one of the reasons why we have been in business successfully since 1903.”

Topics: ford, uk

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