Ford adding 100 dealers in China this year

Article by Christian Andrei, on November 29, 2010

Ford Motor Co. says it will add 100 dealers in China in 2010, most of which will be in smaller cities in inland provinces where new-car demand is rising. Joe Hinrichs, president of Ford's Asia and Africa operations says Ford's aggressive move will bring the number of Ford dealers in China to 340 by the end of 2010, up from a previous target of 310.

In the next few years, Ford plans to unveil four new models in China, including the Ford Edge crossover in December. Ford sees 70 percent of its growth in the next 10 years to come from the Asia-Pacific region and Africa.

Ford is expanding in India and China where economic growth and rising disposable incomes are fueling demand for automobile. Ford and Changan Ford Mazda Automobile Co., its joint venture, are building a new facility in Chongqing, China.

They also plan to build a new engine plant there. In India, Ford invested $500,000 in 2010 to double production capacity. Ford has also started selling a new small car.

According to a company statement, Ford's 2010 sales in China through October surged 39 percent to 468,754 vehicles.

Hinrichs also revealed that Ford sees record sales in 2010 in China, Africa, and the overall Asia-Pacific region. In India, Ford's passenger vehicle sales broke records with a 38 percent increase. [via autonews - sub. required]

Topics: ford, china, dealer

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