Ford aims to get big share of hybrid vehicle market with C-Max Hybrid

Article by Anita Panait, on August 28, 2012

Ford is hoping to take a slice of the hybrid vehicle market, currently dominated by the Toyota Prius, with its new C-Max Hybrid both in retail and fleet sales fleets. Ford's marketing strategy for the C-Max Hybrid entails attractive pricing and performance. Ford unveiled the 2013 C-Max crossover to journalists in Los Angeles, California, where Priuses dominate the taxi fleets.

Hybrid cars are becoming more popular on L.A. streets and freeways, since a hybrid could crawl along in electric mode with the engine shut off.

According to Michael O'Brien, Ford's electrification marketing manager, they are getting a lot of interest from fleet buyers, including all sectors of the fleet market: commercial, government and rental. O'Brien said that Ford's research shows that retail customers dilly-dally in buying hybrids because they see that they will have to pay more and accept performance concessions.

These obstacles have kept hybrid sales low at just 2 to 3 percent of the U.S. light-vehicle market. O'Brien said that Ford believes it has addressed those concerns with its new C-Max, which has a starting price of $25,995, including shipping. The C-Max received an EPA rating of 47 mpg city/47 highway. A C-Max can reach a top speed of 62 mph in electric-only mode and can go as far as 570 miles on a tank of gasoline.

Dealers have started to order the C-Max Hybrid, which is due to arrive in showrooms in early fall. The initial model will be followed months later by a second model, a plug-in hybrid called the C-Max Energi. Both models will be built in Wayne, Mich. The C-Max is underpinned by Ford's global C-car platform, which is shared with the Escape compact crossover and Focus compact car.

Topics: ford, ford c-max, hybrid

If you liked the article, share on:

Comments

Recommended

There is no denying that the new BMW M760Li xDrive really sits at the acme of the German premium carmaker’s 7-Series family. Along with its powerful and confident performance --...
by - March 1, 2017
A nude show can’t get any better than this. As we wait for Koenigsegg to launch the company’s official configurator online, several of its employees have already given us a...
by - March 1, 2017
t seems as if something had flown out of the drawing board. Kind of. Before the Korean carmaker holds its official debut this year, sketches of the updated 2018 Hyundai...
by - February 28, 2017
At the 2017 Mobile World Congress held in Barcelona, SEAT gave the public a taste of what it believes is the future of driving. For the company, this is about...
by - February 28, 2017
It was in April of last year when Honda first revealed plans that it was planning to build a plug-in hybrid version of the Clarity. There will also be an...
by - February 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries