Ford and JWT India apologize over Figo unauthorized ads

Article by Anita Panait, on March 28, 2013

Ford Motor Co. and WPP Group's JWT India unit issued an apology over unauthorized ads for the Figo in India, including one that depicts former Italian Prime Minister Silvio Berlusconi tying up and gagging three young women. In an e-mail, Ford of India said the carmaker “deeply regrets” the incident, adding that the ads are contrary to the standards of professionalism and decency within the carmaker and its agency partners.

Ford remarked that they are reviewing approval and oversight processes to help ensure “nothing like this ever happens again." Ford is also probing whether anyone at the carmaker has seen the ads, the Associated Press reported, citing a Ford of India spokeswoman.

The Hindu newspaper reported that JWT India created the caricatures and posted them on adsoftheworld.com, a site that showcases creative advertising. The paper noted that the ads were already deleted and weren't used commercially. The ads featured a celebrity – one of which included Paris Hilton -- posing after tying up three women and placing them in the trunk of a Ford Figo.

According to the Wall Street Journal, Ford's tagline for the Figo touts its luggage capacity. Chris Preuss, spokesman for Ford remarked the ads were part of a creative exercise by JWT India, adding that they were intended as concepts to test reactions for an advertising competition.

He also reiterated that the ads were not commissioned by Ford nor intended to be part of a Ford campaign. In a statement, WPP called the ads distasteful and contrary to the standards of professionalism and decency within the group, AP report added. WPP said the ads were never intended for paid publication, noting that they should never have been created or uploaded to the Internet.

Topics: ford, advertising

If you liked the article, share on:

Comments

Recommended

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries