Ford and UEFA Champions League end 21-year partnership

Article by Anita Panait, on March 13, 2014

The 21-year partnership between Ford and the UEFA Champions League is bound to end when the 2014 UEFA Champions League final is staged in Lisbon on May 24, 2014. Ford first employed the UEFA Champions League platform in 1992/93, launching the new Mondeo. Ford has been using its sponsorship of the UEFA Champions League to launch several key products like the Ford S-MAX, Kuga and B-MAX, as well as the new generations of Fiesta, Focus and Mondeo.

For the final year, Ford will be launching the all-new Mustang at the Lisbon event. "Ford has been a UEFA Champions League sponsor since the inception of the competition in the 1992/93 season, and has greatly helped the competition grow over the last 21 years through a vast amount of promotional work and activities,” Guy-Laurent Epstein, marketing director of UEFA Events SA, said. He said the partnership has been a very cooperative and mutually beneficial one.

He noted that Ford’s link to the “world's premier club football competition” provided an ideal platform for the carmaker to connect with millions of fans and promote common values. “UEFA would like to thank Ford for its tremendous commitment and support over more than two decades," Epstein said.

"With the arrival of the Ford Mustang in Europe, we are finishing our long-standing sponsorship of the UEFA Champions League on a high note,” Stephen Odell, president of Ford Europe, Middle East and Africa, said. He remarked that it now the right time for the carmaker “to move in a new direction” as it accelerates new product launches in Europe. [source: Ford]

Topics: ford, partnership

If you liked the article, share on:

Pin It

Comments

Recommended

Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries