When you buy a new car you love the idea of having a period of free maintenance, but it appears that things are pushed even further, at least at Ford and Lincoln dealerships as well as at Quick Lane Tire & Auto Centers. As of July 1, 2014, if you buy a set of Motorcraft brake pads for your Lincoln, Ford or Mercury vehicle you don’t need to worry about replacement costs because you will get new pads for free as long as you own the vehicle.
Of course, you will still need to pay labor and installation costs for replacing the brakes as well as the cost of other parts needed to keep the braking system in the perfect shape.
The offer is called “Lifetime Brake Pad Guarantee” but if you own a taxi, limousine, postal, police, towing or emergency vehicle as well as a racing car you’d better forget about it as you won’t get it.
Still, commercial vehicles are also eligible for the program.
"This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. "Plus, when you purchase Motorcraft parts at a Ford or Lincoln dealer, or a Quick Lane Tire & Auto Center, you know you're getting the right parts installed by the right people. Motorcraft parts are the officially recommended parts for Ford, Lincoln and Mercury vehicles, and these technicians are factory-trained and certified to service our products." [source: Ford]