Ford applies Hollywood-style animation technology to improve car quality

Article by Christian A., on May 24, 2011

Ford Motor Co. wants to make the workplace less physically stressful and to enhance its vehicles’ quality in one interesting move -- the application of animation technology (also known as motion capture) to new production facilities in Africa, Asia, and other regions.

This Hollywood-inspired technology enables Ford to reduce costs by not being required to change unworkable parts. Ford has been using the animation technology in North America starting in 2005.

Allison Stephens, Ford's ergonomics specialist with vehicle operations manufacturing engineering, said that the company is “very pleased” with the outcome. Nonhuman characters seem more lifelike with the use of this motion-capture technology that digitally captures movement.

This is actually similar to what movies like “Mars Needs Moms” and games like “Mortal Kombat” use. Motion-capture technology is combined with human modeling software by the researchers in Ford's Detroit labs to design physically safe jobs at its global facilities.

Stephens said that researchers are capable of simulating almost the entire assembly of a vehicle. Stephens explained that when planning a situation at a work station, the program simulates how the worker moves by using this “digital manikin.” Ford researchers are making a multinational avatar that’s inspired by Jack and Jill, Ford's North American virtual workers.

Stephens added that this new avatar represents the sizes and shapes of workers at assembly plants around the world. She mentioned that the job-related injuries in its North American operations have dropped by 80% ever since this technology was in use since 2005.

With this technology, Ford is able to resolve quality issues virtually before they take place in the actual workplace. This results to higher-quality vehicles and also gives Ford greater economies of scale when acquiring parts from suppliers since Ford is aware what components work best.

Topics: ford, technology

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries