Ford applies Hollywood-style animation technology to improve car quality

Article by Christian A., on May 24, 2011

Ford Motor Co. wants to make the workplace less physically stressful and to enhance its vehicles’ quality in one interesting move -- the application of animation technology (also known as motion capture) to new production facilities in Africa, Asia, and other regions.

This Hollywood-inspired technology enables Ford to reduce costs by not being required to change unworkable parts. Ford has been using the animation technology in North America starting in 2005.

Allison Stephens, Ford's ergonomics specialist with vehicle operations manufacturing engineering, said that the company is “very pleased” with the outcome. Nonhuman characters seem more lifelike with the use of this motion-capture technology that digitally captures movement.

This is actually similar to what movies like “Mars Needs Moms” and games like “Mortal Kombat” use. Motion-capture technology is combined with human modeling software by the researchers in Ford's Detroit labs to design physically safe jobs at its global facilities.

Stephens said that researchers are capable of simulating almost the entire assembly of a vehicle. Stephens explained that when planning a situation at a work station, the program simulates how the worker moves by using this “digital manikin.” Ford researchers are making a multinational avatar that’s inspired by Jack and Jill, Ford's North American virtual workers.

Stephens added that this new avatar represents the sizes and shapes of workers at assembly plants around the world. She mentioned that the job-related injuries in its North American operations have dropped by 80% ever since this technology was in use since 2005.

With this technology, Ford is able to resolve quality issues virtually before they take place in the actual workplace. This results to higher-quality vehicles and also gives Ford greater economies of scale when acquiring parts from suppliers since Ford is aware what components work best.

Topics: ford, technology

If you liked the article, share on:

Comments

Recommended

A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries