Ford asked to explain TV commercial that criticized Obama administration’s auto bailout

Article by Christian Andrei, on October 3, 2011

Ford Motor Co. is being asked by the Republican chairman of a congressional oversight panel to give the reason for its withdrawal of a TV commercial that had criticized the Obama administration's auto bailout. Darrell Issa, chairman of the House Committee on Oversight and Government Reform, sent a letter on Thursday to Ford CEO Alan Mulally to ask if either the White House or the UAW had approached it about the commercial.

In the ad, an owner of a Ford vehicle is stating that he decided to buy an F-Series pickup truck since it was the only U.S. automaker that didn’t take a federal bailout.

A spokesman for the Obama administration denied having pressured Ford in any way, says Yahoo. This ad marks the first time that a carmaker made this message a part of a national ad campaign.

This ad is a part of Ford's "Drive One" campaign to bring round consumers from other brands. GM and Chrysler scored near the bottom of Harris Interactive's Corporation Reputation survey in 2009. Meanwhile, Ford’s image had its largest jump in improvement in nine years. The ad was briefly seen earlier this month in the U.S. It was withdrawn from Ford’s YouTube page but it has since been restored.

Topics: ford, advertising

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