Ford has commenced volume production of its new Ford Fiesta, as it gets ready to roll out the vehicle to dealerships in the United Kingdom in January 2013. The new Ford Fiesta boasts of a dynamic style as well as new smart technologies. Furthermore, the new Ford Fiesta may be offered in seven powertrain options, both diesel and petrol.
According to Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe, the Fiesta’s powertrain line-up could return fuel economy figures of less than 100 grams of Carbon dioxide per kilometer. Ford has sold over 15 million units around the world since the Fiesta first went into production in 1976. The UK market accounted for around 4 million units in sales of the Fiesta, which has been popular in the country since 2008.
Bearing a dynamic exterior and an ergonomic and comfortable interior, the Fiesta also boasts of being the first Ford vehicle to sport the Ford MyKey in Europe. The Ford MyKey, a technology exclusive to Ford, allows parents to promote safer driving and to limit their teenagers’ exposure to risk at the wheel.
The new Fiesta is also loaded with other smart features like the voice-activated in-car connectivity system SYNC; Active City Stop that helps drivers avoid low speed collisions; and SYNC Emergency Assistance that directly connects passengers to local emergency services operators following an accident.
The new Fiesta is powered with the 1.0-litre EcoBoost engine, regarded as the “International Engine of the Year” for 2012. Ford is also offering an ECOnetic Technology version, which is powered by a 1.6-litre Duratorq TDCi diesel engine that returns 87 grams of Carbon dioxide per kilometer.