Ford brand on track to surpass 2 million-unit sales in the US for 2012

Article by Christian Andrei, on January 2, 2013

The Ford brand is on pace to surpass 2 million vehicle sales in the U.S. in 2012 for the second straight year, according to auto researcher Polk. This makes Ford the only brand to achieve the feat this year. Likewise, Ford Focus is on pace to become the best-selling nameplate around the world in 2012. With the Ford Fiesta on track to be the best-selling B-Car in the world in 2012, Ford now has the best-selling B and C-Car in the world, according to the latest Polk global industry data through September 2012.

Polk also said that new global registrations for the Focus reached 737,856 through September, making it the world’s best-selling vehicle nameplate. On the other hand, new vehicle registrations for the Fiesta reached 560,061 for the same period, making it the world’s best-selling B-Car. Jim Farley, Ford’s executive vice president, Global Marketing, Sales and Service and Lincoln, remarked that the Focus and Fiesta models represent the best of the carmaker’s One Ford plan.

He noted that in just three years, Ford has transformed its global small car lineup, and has begun winning over customers around the world with vehicles that are not only fun-to-drive, but also fuel-efficient due to its EcoBoost engines. The carmaker is on pace to sell over 520,000 EcoBoost-powered vehicles by the end of 2012 since the engine’s introduction in 2009.

Ford’s new 1.0-liter, 3-cylinder engine, which is already available in Europe in Fiesta, will be introduced this year in the US in the new Fiesta. Ford is also the only brand that has managed to land three nameplates in the top 10 best-selling vehicles around the world, through September 2012, according to Polk global new vehicle registration data. With the Focus at No. 1 and Fiesta at No. 5, Ford also has the F-Series at No. 4, selling 576,339 vehicles in the period.

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