For the first time since 2007, the Ford brand’s sales in the U.S. exceeded 2 million units. With this figure posted in 2011, Ford Motor Co. is expected to have a 15% share in the U.S., which is the No. 1 biggest auto market in the world. What makes this record even more impressive is that the Ford division is also the first brand to surpass yearly sales of 2 million units since 2007.
This is the year that the U.S. economy entered a recession. Ford attributes its sales improvement to the launch of new models like the Fiesta and the refreshed Explorer SUV.
Ford said that sales of heavy-duty trucks are included in these figures. Erich Merkle, Ford's sales analyst in the U.S., said that the Ford brand exceeded the 2-million number last Wednesday. In 2010, Ford’s sales in the U.S. reached slightly higher than 1.9 million units. From January to November 2011, Ford sold 1.93 million light vehicles, standing for a 9% increase.
This figure includes Ford, Lincoln and the discontinued Mercury brand. Through November, the year-to-date light vehicle sales at Ford are higher by18% to 1.86 million. Meanwhile, Lincoln sales are lower by 1% with 77,240 units sold.
Ford estimates that its small car sales for 2011 will post a more than 20% climb. It also expects a 30% increase in the demand for utility vehicles. It got a boost from vehicles like the Fiesta, which made its debut in June 2010. Fiesta’s sales have increased by more than three times from January to November 2011.
Meanwhile, Explorer’s sales for the same period had climbed by more than two times. In a statement, Ken Czubay, Ford's vice president for U.S. sales and marketing, said that in each of the past three months, the industry sales rate has reached over 13 million units. He concluded that this implies that the present momentum is “not an aberration."