Ford brand sales in the U.S. exceeded 2 million units for the first time since 2007

Article by Christian A., on January 2, 2012

For the first time since 2007, the Ford brand’s sales in the U.S. exceeded 2 million units. With this figure posted in 2011, Ford Motor Co. is expected to have a 15% share in the U.S., which is the No. 1 biggest auto market in the world. What makes this record even more impressive is that the Ford division is also the first brand to surpass yearly sales of 2 million units since 2007.

This is the year that the U.S. economy entered a recession. Ford attributes its sales improvement to the launch of new models like the Fiesta and the refreshed Explorer SUV.

Ford said that sales of heavy-duty trucks are included in these figures. Erich Merkle, Ford's sales analyst in the U.S., said that the Ford brand exceeded the 2-million number last Wednesday. In 2010, Ford’s sales in the U.S. reached slightly higher than 1.9 million units. From January to November 2011, Ford sold 1.93 million light vehicles, standing for a 9% increase.

This figure includes Ford, Lincoln and the discontinued Mercury brand. Through November, the year-to-date light vehicle sales at Ford are higher by18% to 1.86 million. Meanwhile, Lincoln sales are lower by 1% with 77,240 units sold.

Ford estimates that its small car sales for 2011 will post a more than 20% climb. It also expects a 30% increase in the demand for utility vehicles. It got a boost from vehicles like the Fiesta, which made its debut in June 2010. Fiesta’s sales have increased by more than three times from January to November 2011.

Meanwhile, Explorer’s sales for the same period had climbed by more than two times. In a statement, Ken Czubay, Ford's vice president for U.S. sales and marketing, said that in each of the past three months, the industry sales rate has reached over 13 million units. He concluded that this implies that the present momentum is “not an aberration."

If you liked the article, share on:

Comments

Recommended

The aftermath of the Takata airbag recall still largely resounds in the automotive industry, as big automotive companies like BMW, Mazda, Subaru and Toyota were extensively hit with what is...
by - May 22, 2017
Amid reports that major rival Volkswagen would cease producing 2016 and 2017 model year diesel cars following the wake of the "Dieselgate" scandal, it’s believed that Chevrolet sees its opportunity...
by - May 22, 2017
Honda recently whips out a new feature for the S660 Bruno Leather Edition. Any guesses? Well, it’s going to be an iPhone app that goes by the name Rev Beat....
by - May 22, 2017
And so it goes, Ford is not at all closing its doors to an all-electric F-150 pickup. The American manufacturer initially laid out its plans for an F-150 hybrid earlier...
by - May 22, 2017
As it is now, Nissan Motor’s Nismo road car operations is a relatively a small business, with an annual volume of 15,000 performance-oriented cars. However, Nissan is giving Nismo fans...
by - May 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries