Ford brand’s June sales rose sharply in Russia last month

Article by Christian Andrei, on August 29, 2010

Demand for the locally built Focus compact sedan resulted to a steep rise in sales last June for the Ford brand in Russia. According to the Association of European Businesses, Ford's June volume went up by 115% to 9,804 units while Focus sales rose by 181% to 7,565 units.

The Focus is ranked fifth in Russia with six-month sales of 30,088 cars, up by 3% when compared with the same period in 2009.

AEB data further reveal that this is the first time that the Focus had entered Russia's top five since February.

The surge in sales of the Focus, which is produced in St. Petersburg, also enabled Ford to overtake Hyundai and take fifth place in Russian six-month sales with a total volume of 39,369 units, 20% lower than the same period last year.

A government-subsidized car scrapping program launched last March has benefited AvtoVAZ, Russia's largest automaker, Ford, Renault, Toyota and Volkswagen brand and others producing cars in the country.

Russia's incentive scheme, which was newly extended with a 10.5 billion ruble ($339 million) cash injection, gives 50,000 rubles to those who will trade in cars that are at least 10 years old for new, locally made models.

Sales of AvtoVAZ climbed dramatically due to the scheme. In fact, sales of its Lada models outperformed the market after the threat of bankruptcy last year.

Lada's first-half volume grew by 23% to 220,774 units. Meanwhile, the brand's sales increased by 77% in June to 51,172 units. The market's overall sales increased by 3% in the first six months and 45% in June.

Topics: ford, russia, sales

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