Ford CEO Mark Fields believes self-driving car is possible in half a decade

Article by Andrew Christian, on January 9, 2015

Mark Fields, chief executive of Ford Motor Co., said it is possible that a carmaker would launch a self-driving vehicle within the next five years, although he discounted his company to have the honor as it is focusing on driver-assist technologies. A number of carmakers are working to develop self-driving cars, which should be an answer for a safer transportation.

Daimler AG CEO Dieter Zetsche unveiled at the International CES its own concept of an autonomous car -- the Mercedes-Benz F 015. The Mercedes concept car features four seats that can face each other, rather than the road.

The Mercedes-Benz F 015 is fitted with six screens to enable passengers to monitor information about the vehicle and the outside world through technology that responds to eye movements and gestures.

Zetsche remarked that Daimler has master plan to take the “big leap” to get the self-driving vehicle from being technically feasible to being commercially viable. He noted that the F 015 Luxury in Motion demonstrates “where this may take us.”

Ford, on the other, isn’t joining the race to become the first carmaker to launch a self-driving vehicle. Instead, the carmaker wants to “democratize” technology that assists drivers across its model line and offer it at prices that even economy-car buyers could buy, Fields said.

Topics: ford, ceo

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