Ford CEO said new for-China Escort sedan could go global

Article by Christian A., on April 24, 2014

Ford Motor Co. chief executive Alan Mulally said the newly unveiled Escort compact sedan developed for the Chinese market could go global and even arrive in the United States in the future. The Escort was developed by Ford’s Asia-Pacific r&d team for China. It is underpinned by the Focus platform but is roomier and carries a distinct styling from the Focus and Fusion.

According to Mulally, the Escort might be offered to other markets. He remarked that the Escort could someday fill a new price point for the carmaker in the US. He remarked that while Ford already has a solid small and medium-sized product line in the US, the Escort could be another enhanced version of the C-size.“ It’s just a matter of when,” he said.

He said that the Escort would enable them to provide a C-sized vehicle with different price points. Mulally noted that the Escort’s development underscores how Ford’s regional r&d teams can take the lead in developing vehicles under its One Ford strategy of selling global cars.

The Escort was terminated in 2000. The revived version features Ford’s inverted trapezoid grille, more spacious cabin and more rear leg space to suit Chinese families.

Topics: ford, sedan

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