Ford CEO says 2015 is breakthrough year for US carmaker

Article by Andrew Christian, on December 16, 2014

Mark Fields, chief executive of Ford Motor Co., is confident that 2015 will be “a breakthrough year” for the carmaker following a slew of vehicle launches this year. “Our investments are going to be paying off,” Fields remarked. Ford launched 23 vehicles this year, including its two most precious nameplates -- the Mustang and F-150.

Next year, Ford will have 16 vehicle launches. Ford is also planning to launch 12 performance vehicles globally by 2020 under its new Ford Performance division. The first vehicle up for rollout is the Ford Focus RS, which is a step above the ST model.

The Ford Performance division integrates the carmaker’s racing, performance vehicles and parts divisions and will be working from its global engineering centers and its new technical center in Charlotte, N.C.

Ford, Magna International and Verizon Telematics will contribute $2 million to a new technology incubator in Detroit -- Techstars Mobility -- that will support 30 startups focused on mobility over a three-year period.

The carmaker’s Executive Chairman, Bill Ford, remarked that he wants the company to be involved in developing mobility technologies of the future. He quipped that the incubator will give “an injection of new thought into the auto industry.”

Topics: ford, ceo

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