Ford China is valued at $15 billion, says Morgan Stanley report

Article by Anita Panait, on October 7, 2013

Ford Motor Co.'s operations in China is worth $15 billion (CHY92 billion), according to a Morgan Stanley report published in September. The value represents over a fifth of Ford's stock-market value and exceeds that of Mazda Motor Corp. and Fiat Group. Adam Jonas, an analyst for Morgan Stanley, wrote in the report that the rollout of Ford's plants, products and dealer network in China has been "breathtaking."

Such praise came although Ford currently lags behind other carmakers in China. Ford only established a joint venture in China six years after General Motors and over a decade after Volkswagen Group. GM and VW are among the market leaders in China. Ford’s production in China and in other Asian countries now exceeds its output in Europe.

The carmaker is expected to have the capacity to build more cars and trucks in Asia in 2015 than it produced in North America in 2012.

A growing middle class in countries like China means that around two or three customers are looking forward to buying their own vehicles. "It's so aspirational and such a big deal," said Joe Hinrichs, who was responsible for Ford's manufacturing and Asia operations before moving to the Americas late 2012.

"It's the freedom that comes from the ability to own your own transportation that's never been had in your family,” Hinrichs remarked. The carmaker is celebrating 100 years of the start of Henry Ford's assembly line on Oct. 7, 1913.

Topics: ford, china

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries