Ford, Chrysler accused of misleading advertising by Made in the USA Foundation

Article by Christian Andrei, on October 13, 2011

Over allegations of misleading advertising, the Made in the USA Foundation, a group based in California, filed a complaint with the Federal Trade Commission against Ford Motor Co. and Chrysler Group LLC. The automakers are being accused of the misleading use of ads to market certain vehicles as made-in-the-U.S.

Joel Joseph, the organization's chairman, said that the group isn’t happy by Ford producing cars in Canada and Mexico but it’s “unhappier” that it’s misleading consumers. The group said that what makes this worse is that Chrysler was bailed out using taxpayer money.

Formed in 1989, the Made in the USA Foundation intends to promote American-made products. Last Monday, the foundation said that it will "object when Ford violates the law."

The complaint against Chrysler is based on the television and print ads for the Chrysler 300 that use the tagline "Imported From Detroit." The foundation said that the Chrysler 300 sedan is assembled in Brampton, Ontario, and frequently uses a Mexican-built engine.

Joseph has asked the FTC to order "corrective advertising." Chrysler said that the complaint doesn’t have merit, saying that the company will pursue all avenues to protect its 'Imported From Detroit,' slogan, according to Michael Palese, Chrysler’s manager of legal communications. [source: Autonews]

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