Ford commercials to tout 31,200-lbs towing capacity of the F-450

Article by Christian A., on July 18, 2014

Ford’s new commercials to be aired this fall will tout the F-450 as having a best-in-class towing capacity of 31,200 pounds, representing a hike of 6,500 pounds from the capability of the current model. Ford’s claim for its heavy duty means it is now 1,200 pounds better than the Ram 3500 heavy-duty, which boasted of 30,000-pound towing rating when it was released in January 2013.

Ford will claim in the commercials that the 6.7-liter Power Stroke turbo-diesel engine powering the F-450 could provide a best-in-class 440 hp and 860 pounds-feet of torque, better than the what 2014 models could cough (400 hp and 800 pounds-feet of torque).

Doug Scott, Ford truck marketing manager, said the commercials will feature pitchman Denis Leary and will coincide with the kickoff of the college football season. Ford will start selling the 2015 F-450 this week and is already selling the 2015 F-250 and F-350 trucks for some months.

Despite the claims, it remains unclear which heavy duty truck is better since carmakers usually test their trucks using their own procedures without employing a common industry towing standard.

According to Chrysler, Ram would be the first brand to observe the industry’s common towing standard -- SAE J2807. The standard has been applied to light-duty pickups.

Ford, on the other hand, said it will observe the standard as it introduces redesigned models, starting with the 2015 aluminum F-150 that will be rolled out late this year. That won’t include the 2015 Super Duty, since it is a mid-cycle freshening.

According to Scott, Ford will retest the next generation Super Duty trucks. Brian Rathsburg, Ford Super Duty marketing manager, said the new commercials will only highlight the trucks’ horsepower, torque and maximum towing capacity, so consumers would get more confused of the contradictory performance claims. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

It seems like a never-ending battle between the 2017 Honda Civic Type R and the VW Golf GTI Clubsport S when it comes to owning the Nürburging record. This story...
by - April 25, 2017
Another day, another record. Is the new Dodge Challenger SRT Demon the fastest car to date? According to some sources, the Dodge Challenger SRT Demon had just beaten the Tesla...
by - April 24, 2017
Following in the footsteps of the McLaren 570S, 540C and 570GT is the newest addition to the McLaren Sports Series -- the roofless 570S Spider. McLaren 570S was rolled out...
by - April 24, 2017
The British automaker Lotus is noted for releasing low production, limited editions of its sports car lineage. Now the Hethel-based automobile manufacturer is back at it again with its latest...
by - April 24, 2017
Earlier this week, the revamped 2018 Mercedes-Benz S-Class was revealed ahead of the 2017 Shanghai Auto Show. As expected, Mercedes Benz’s flagship model is now offered in several variants including...
by - April 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries