Ford considers Brazilian plant its most progressive

Article by Christian A., on August 30, 2010

The most progressive Ford Motor Co. plant is the Camacari plant in northeast Brazil where the subcompact EcoSport SUV and Fiesta are built using advanced manufacturing concepts.

In 2009, the plant produced 207,180 vehicles for South America. It's no coincidence that this plant is where Ford is investing millions in a global design and engineering center for subcompact vehicles.

According to Ford executives, Camacari is part of a plan to expand its operations in Brazil. In the last two years, Ford has hired nearly 1,300 more engineers. In an interview, Jim Farley, Ford's group vice president of global marketing, sales and service, said that Brazil is incredibly important to the company.

Farley added that when it comes to vehicle sales, Brazil is in the top two countries. Ford's focus on its Brazilian unit is understandable since it does excel in terms of growing product development expertise and it also brings in much profit for its Dearborn, Mich. base.

Ford executives said that profits stemming from South American operations were vital in preventing Ford from being forced to take federal loans in 2009.

In addition, the Brazilian market itself is poised for remarkable sales growth. Under the one Ford system instigated by CEO Alan Mulally, the investment there is expected to produce new products and technology that will be used globally. Executives also said that Ford's investment in Brazil brings new opportunities for US suppliers as well as new best practices for US dealerships.

Topics: ford, brazil, factory

If you liked the article, share on:

Comments

Recommended

Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries