Ford considers Brazilian plant its most progressive

Article by Christian Andrei, on August 30, 2010

The most progressive Ford Motor Co. plant is the Camacari plant in northeast Brazil where the subcompact EcoSport SUV and Fiesta are built using advanced manufacturing concepts.

In 2009, the plant produced 207,180 vehicles for South America. It's no coincidence that this plant is where Ford is investing millions in a global design and engineering center for subcompact vehicles.

According to Ford executives, Camacari is part of a plan to expand its operations in Brazil. In the last two years, Ford has hired nearly 1,300 more engineers. In an interview, Jim Farley, Ford's group vice president of global marketing, sales and service, said that Brazil is incredibly important to the company.

Farley added that when it comes to vehicle sales, Brazil is in the top two countries. Ford's focus on its Brazilian unit is understandable since it does excel in terms of growing product development expertise and it also brings in much profit for its Dearborn, Mich. base.

Ford executives said that profits stemming from South American operations were vital in preventing Ford from being forced to take federal loans in 2009.

In addition, the Brazilian market itself is poised for remarkable sales growth. Under the one Ford system instigated by CEO Alan Mulally, the investment there is expected to produce new products and technology that will be used globally. Executives also said that Ford's investment in Brazil brings new opportunities for US suppliers as well as new best practices for US dealerships.

Topics: ford, brazil, factory

If you liked the article, share on:


Login or Create new account to add a comment!


Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016
We’ve seen quite a lot of intriguing stories in the age of Internet (where the most interesting part was revealed before the story unfolds). Some are from movies and novels...
by - October 26, 2016