Ford considers Brazilian plant its most progressive

Article by Christian Andrei, on August 30, 2010

The most progressive Ford Motor Co. plant is the Camacari plant in northeast Brazil where the subcompact EcoSport SUV and Fiesta are built using advanced manufacturing concepts.

In 2009, the plant produced 207,180 vehicles for South America. It's no coincidence that this plant is where Ford is investing millions in a global design and engineering center for subcompact vehicles.

According to Ford executives, Camacari is part of a plan to expand its operations in Brazil. In the last two years, Ford has hired nearly 1,300 more engineers. In an interview, Jim Farley, Ford's group vice president of global marketing, sales and service, said that Brazil is incredibly important to the company.

Farley added that when it comes to vehicle sales, Brazil is in the top two countries. Ford's focus on its Brazilian unit is understandable since it does excel in terms of growing product development expertise and it also brings in much profit for its Dearborn, Mich. base.

Ford executives said that profits stemming from South American operations were vital in preventing Ford from being forced to take federal loans in 2009.

In addition, the Brazilian market itself is poised for remarkable sales growth. Under the one Ford system instigated by CEO Alan Mulally, the investment there is expected to produce new products and technology that will be used globally. Executives also said that Ford's investment in Brazil brings new opportunities for US suppliers as well as new best practices for US dealerships.

Topics: ford, brazil, factory

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries