Sales forecast for this year reveals that Ford Motor Co. could regain top place, overtaking Toyota Motor Corp. and being No. 1 for the first time since 2007, according to Edmunds.com's revised forecast.
Ford is expected to end 2010 with a 16.57% U.S. market share. Toyota -- now facing the worst quality crisis in the company's history -- is expected to slip more than a full percentage point to 16.45%.
Jeff Schuster, executive director of global forecasting at J.D. Power and Associates, said that Ford is "the comeback kid" because it is doing many things right in its structure and lineup.
Aside from Ford, another carmaker that will benefit from Toyota's recall woes is General Motors Co. Edmunds.com had initially predicted GM to have 17.87% but now, that figure has risen to 18.12%.
Edmunds.com said that Honda Motor Co.'s market share is predicted to go from 11.14% to 11.32%. In a statement, Edmunds senior analyst Ray Zhou said that General Motors, Ford and Honda are expected to get the majority of the sales Toyota loses.
Ford's January market share widened to 16.7%, 2.5 percentage points higher than January 2009. On the other hand, Toyota's US market share narrowed to 14.1% in January - its lowest share in at least four years.