Ford could take its Lincoln brand to international markets within five years

Article by Christian A., on October 4, 2010

As soon as the luxury brand Lincoln is re-established in the US, Ford Motor Co. could take this brand to international markets within five years, according to Chief Executive Alan Mulally.

On the sidelines of the Paris Auto Show, Mulally said that for now, the “primary focus” is the US but he thinks that with Lincoln’s new “fantastic lineup,” there will be a lot of customer demand around the world.

Intending to focus on its mass market Ford brand, the company has sold off the Jaguar, Land Rover, Aston Martin and Volvo brands in the past few years.

Mulally said that this year, Ford is also terminating its Mercury brand to focus on rebuilding Lincoln. He explained that the company really had not invested much in Lincoln.

Ford now plans to introduce seven new Lincoln vehicles over the next five years as part of the rebuilding process for the brand, which had been neglected after a succession of luxury vehicle marque acquisitions in the 1980s.

To reduce losses and raise cash for restructuring, Ford has been unwinding those investments. The latest had been the completion of the sale of Volvo to China's Geely last August.

Mulally said that the US rebuilding of Lincoln is expected to be accomplished within four or five years. Mulally thinks that a “tremendous opportunity" awaits the Ford and Lincoln brands at the Asia-Pacific region. [via Reuters]

Topics: ford, lincoln

If you liked the article, share on:

Comments

Recommended

In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries