Ford counts on new models to post higher sales in Europe in 2014

Article by Andrew Christian, on May 17, 2014

Ford Motor Co. is banking on new models and stabilizing markets to further its sales in Europe this year. The carmaker recently posted a 7-percent surge in sales in Europe in April, thanks to increasing demand in the United Kingdom, France and Spain.

The carmaker saw its sales in its main 20 European markets jump to 99,700 vehicles in April from 93,500 in the same period in 2013, outpacing the industry growth in the month. The gain also allowed Ford to boost its market share by 0.2 percentage point to 7.9 per cent, Ford said in a statement.

Its growth in Europe was boosted by a 14-percent surge in sales of its Fiesta subcompact and higher demand for the Kuga compact SUV and the Tourneo Connect van. Ford is currently in the midst of it product cycle that targets to launch 25 new or refreshed models in Europe in the next five years.

Roelant de Waard, sales chief for Europe, remarked that volume in western Europe is beginning to improve modestly. "From now on we'll see steady growth,” he said. He said that Ford continues to focus on sales to retail and fleet customer, which are “healthiest” for their brand and resale values.

Ford logged a 12-percent gain in the UK in April to 31,100, making the country its top market in the region. Its No. 2 European market, Germany, logged flat sales to 21,600 vehicles. The carmaker grew most in Spain, gaining 41 percent in the process.

For the first four months of 2014, Ford reported a 10-percent leap in sales to 397,600 units. Ford posted $194 million in losses in the first quarter of 2014, which is a big improvement considering the fact that the carmaker posted $425 million in losses in the same period in 2013. [source: automotive news europe - sub. required]

Topics: ford, sales, europe

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