As expected, Ford announced that it will drop the Ranger compact pickup from the US lineup after the 2011 model year. As you may know already, Ford already released the first teaser with the all-new Ranger, which will make its debut on October 15, at the 2010 Australian International Motor Show.
Apparently, the decision to remove the Ranger from the Unites States market was taken due to the poor demand.
Ford also decided that it is better to build a wider range of F-150 pickups, including V6-powered versions. The new Ranger will also closer in size to the current F-150 sold in the United States, which means that dropping the Ranger makes perfect sense.
For those who don’t know, the compact Ranger pickup was introduced in the United States back in 1982, and later spawned the Explorer SUV. Back in 1999, Ford sold 348,000 units, but last year only 55,600 Ranger vehicles were sold.
The Ranger was a popular option for fleet customers, but Ford hopes to attract new buyers with the new Transit Connect when the compact pickup will be discontinued.