Ford EcoSport Limited Edition now available via Facebook

Article by Anita Panait, on September 26, 2013

Ford has unveiled through Facebook a limited edition of its Fiesta-based EcoSport crossover. The carmaker will build only 500 EcoSport limited editions, with 120 units allotted for United Kingdom. Interested buyers could now order the limited edition crossover through Facebook, with reports suggesting stocks are selling out fast.

The EcoSport limited edition carries a starting price of £16,995 and is available with either a 123bhp 1.0-litre EcoBoost engine or a 90bhp 1.5-litre diesel powerplant.

The limited edition EcoSport features an expanded version of Ford's Sync AppLink infotainment system, which boasts of new apps and functionality. The system features the Autoread program -- available on iOS and android devices – that reads out emails and text messages and enables users to dictate replies using the vehicle’s voice-recognition service.

Drivers could also use satellite-navigation coverage as provided by TomTom as well as use voice-activation to book hotel rooms via the Hotels.com app. Drivers could get knowledge of nearby events through the Wcities Eventseeker app. Over 5000 developers have signed up to help improve the open-source software, with other carmakers invited to use the service.

Jim Buczkowski, director of Ford electronics and electrical systems, remarked that there is an opportunity to “embrace the creativity that exists out there with the app development community,” adding that platforms are a “really great way to move quickly.” He remarked that creating such platforms enables them to “create innovation and move faster” than a traditional carmaker.

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